Good with Numbers. Great with Displays.

Hi, I'm Ian, a Store Manager and Visual Merchandiser based in Washington, D.C. While earning my Bachelor's degree in Finance, I discovered a passion for retail and quickly recognized the connection between business performance and the customer experience. What began as a numbers-driven mindset evolved into a passion for using visual merchandising to influence results on the sales floor.

Today, I combine analytical thinking with creative execution to make smart visual decisions that drive engagement, sales, and brand impact. I believe great merchandising is both an art and a science where strategy, storytelling, and measurable results come together.

A Few Favorites

Stocking Stuffers & Snow Days

Built with the hard-to-shop-for teen in mind, this holiday gift shop focused on fun, practical gifts and cozy winter accessories. From cold-weather essentials to dorm-friendly favorites, the goal was to make gift-giving easy while helping students stay warm and comfortable on their trips back to campus.

Spring Break, With a Backup Plan

A little Spring Break, a little "don't forget your jacket." This shop mixed vacation-ready outfits with easy layers to create looks that felt fun, fresh, and right for the season.

Get Him a Better Outfit

Because every great outfit starts with a good jacket. This holiday shop highlighted men’s statement outerwear, cozy winter accessories, and versatile layers that made gifting easy and winter style a little more fun.

City In Bloom

When the cherry blossoms arrive, the whole city seems to stop and admire them. This window was my take on that feeling. Mixing spring fashion, local artwork, and plenty of pink to bring a little piece of D.C.'s most iconic season to the storefront

Cold Weather, Bright Energy

A colorful take on winter. This shop combined cozy accessories, performance essentials, and bright pops of color to create a space that felt warm, energetic, and ready for whatever the season had in store.

  • Golden Go

    Focal wall featuring performance wear in airy baby blue and buttery yellow hues, creating a fresh, uplifting statement. Intentional color blocking gives the assortment a distinct identity while guiding flow across the wall.

  • Berry Fast

    Rich berry and vibrant red performance wear brings bold energy to the opposite side of the wall. Strategic color transitions keep the presentation cohesive while allowing each assortment to stand on its own.

  • Take a Hike

    Inspired by the gorpcore trend, this shop featured hiking-inspired layers, utility-driven details, and versatile spring essentials designed for life on and off the trail.

  • Campus Ombre

    The launch of the Campus Collection brought playful ombré sweatsets and cozy essentials to the forefront, creating the ultimate destination for comfortable, on-trend looks perfect for a day on campus.

  • Campus Color

    Building on the launch of the Campus Collection, this shop highlighted matching sweatpants and tees in feel-good pastel hues, delivering effortless outfitting and a cohesive color story customers couldn't resist.

  • Wreath Wonderland

    Framed by an iridescent holiday wreath, this focal wall paired high-AUR outerwear and cold-weather bottoms with performance bras, creating a functional yet fashion-forward winter outfitting story.